Do You Know There Are Different Rules For Vietnam and Thailand TV Broadcast Advertising Culture?
The history of television (TV) broadcasting has come a long way since the analog days. In Singapore alone, there are seventeen TV stations, with only seven of them analog stations. In Thailand, and Vietnam, there are numerous stations and networks, and keeping track of the count can be a little overwhelming.
We’ve narrowed down the must-know stations in the immediate region:
Thailand still has strict advertising laws with political factors. Even then, it’s a great country to reach out to a different market, as freedom of choice is a very important factor when it comes to making their buys, and not brand loyalty.
The Land of Smiles has become known for its religion-heavy culture, food, shopping, and advertisements that make you want to bawl your eyes out. Even with the wide number of TV channels available (32 local broadcast channels alone), and with the number of TV viewers growing at an exponential rate,
These are some of the TV broadcasters you might want to look at if you’re thinking of moving your campaigns into the heart of Thailand:
MCOT is a state-owned public TV broadcaster in Thailand. They own some of the most popular TV channels, including Channel 9 MCOT HD, the first terrestrial television channel to open in Thailand, and Channel 3, the second leading TV channel in Thailand, home to everything under the sun: news, current affairs, sports, talk shows, documentaries and dramas.
The Phuket News is also a great news channel with loyal viewers who tune in daily for updates on the local weather, as well as sports and news updates every hour. Their audience gender profile is pretty even, with a fifty-fifty percent of both men and women tuning in.
Advertising in Vietnam needs to be respectful of the State, and the Government prohibits any display that harms national independence and sovereignty, and even the national flag, the flag of the Party, the national emblem, anthem, or its melody, and portraits of the Vietnamese leader, or the currency.
Words, both speech and text, would have to be in Vietnamese, unless it’s a commercial name or internationally known word that can’t be translated into Vietnamese. These are just some of the rules for advertising in Vietnam!
The Government of Vietnam, which operates Vietnam Television, owns VTV1, the first TV station in Vietnam which broadcasts news and current affairs all around the clock for 24 hours, VTV2, which is home to education and cultural programmes 24 hours a day as well, and VTV3, a 24 hour sports and entertainment channel. Besides these three popular channels, Vietnam Television is home to a whole host of other channels, including subscription, local, and international channels.
Hanoi Radio Television also owns two popular channels in Vietnam, Hanoi1, modified as a news and current affairs channel after its younger sister, Hanoi2, an entertainment and finance channel, launched. It is also home to Hanoi Cable Network Television, a premium channel.
With so many options and so many factors, it can be hard to decide on
the best platforms for your campaigns in these new and unexplored cities. Using Mediaspokes, you’ll be able to
compare and factor in all your options: from gender profiles, to age, to topics
covered, costing, and more. With all these features at your fingertips, you
can be sure that making decision will be easy, efficient, and smooth.