Guidelines for successfully planning an integrated marketing campaign
Marketing
If a brand focused on
only one aspect of marketing, be it print, or digital, there are a lot of
potholes the campaign could fall into. Although this method does work for some
specific brands, it could be a disaster if your brand and campaign is not suited
to this method.
Integrated marketing
communications is the process of creating a unified, seamless campaign that is
run across different marketing channels. This also helps your messages and
communication be consistent across your channels, presenting a united front to
your target audience and consumers.
For example, although
digital marketing can reach a massive, wide audience, it is also very difficult
to calculate any ROI or do any post-campaign analysis on it, simply because the
reach is so wide, and even with all the online tools at your disposal to help
analyse your campaign, they can sometimes be difficult to use and hinder you.
Similarly with
traditional marketing methods, there is a fear that it will soon be obsolete,
with newspapers and magazines moving online, and broadcast channels popping up
online as well. Furthermore, it’s also harder to target younger generations
with traditional marketing. However it is also generally more accessible, as
you don’t need to have a computer or internet for the advertisement to reach
you - just a newspaper article, or tv or
radio advertisement, or even a billboard, will do.
Together though, you can
cover weaknesses with the other method’s strengths. Digital marketing can help
you reach out to the younger generations, where traditional marketing methods
might not reach. Similarly, Traditional marketing methods can help you reach
out and broaden your reach, during rush hour on the roads with radio listeners,
or through family time at dinner with the television on, or even in the morning
when everyone is reading newspapers on their way to work. Combined effectively,
the two marketing methods can help you build a comprehensive, unified campaign
to reach the maximum effect you can have on consumers.
There are even more
choices to choose from: social media marketing, events, PR relations, and more-
the possibilities are endless when choosing the right methods, channels, and
agencies. Mediaspokes is Southeast Asia’s first most reliable media directory, listing
media spaces and their specifications and profiles online for you to be able to
compare and choose your right media space for your next campaign. Covering all
different channels, from billboards, online, print, and broadcast, you can be
sure that building your campaign on all these different channels would be easy
and quick.
Come join us for a free
trial at www.mediaspokes.com
today and start your integrated marketing communications plans now!